county_portal

Send to me so far have been portals from below people only, some better some worse, some still waiting for improvements BUT at least in contact with supervisor, where are the OTHERS?

Catherine, Dawn, Shermaine, Michelle 2, Kar Hong Lee 3, Slyvia 2, Alex,  Charlene 3, Pirawan, Li Joe 4, Czetrine 3, Dominic, Jennifer 3,  John 2, Reina 2, Yolando, Lee Yu chen 3

PS; please hand as well in your sketches, as said those are part of the whole assignment **And where the others?**

See for example [|here] what Luzern Tourism did with Google Maps or check on Segway citytours in [|Switzerland] make sure you embedd some 3-4 of the trends which Luca has found on the Internet by [|PhoCusWright]

check as well this research by IMD Switzerland on the coolest country portals [|here] and learn from them

Today's assignment is a individual one, each of you works on it alone. The delivery is 3fold, one sketch (visual symbolic library, color) on a A4 page with your name, student number and nationality and specific point of origin; a 2 slide powerpoint file and a wiki entry with description of your project and with metatags and url. THIS time NOT the marketing criteria is important BUT that you show me creative ways of including new technologoes for for promotion of your country or city of choice for a specific target group N-Gen

The project objective is to sketch a visual library on 4-5 categories that you would like to cover on a country/ place specific tourism website similar to mySwitzerland.com. Target audience are in specific young people like yourself and your classmates. For each category come up with 4-6 special offerings, attractions, place to be, activities to do, food to eat what ever YOU consider as essential and of specific value for young tourists
 * 1 Sketch handdrawn on paper**

Based on your sketch you then create and structure your "website" design for your own portal, use your powerpoint skills to make it look well. You do NOT have to develop the whole details but just some teasers
 * 2 PowerPoint slides (website design, structure)**

Like for example one english myswitzerland page for [|Gay and Lesbians] (typical long tail marketing)

Lakesides/ Swimmingpools more info about where you can swimm in Switzerland click here Switzerland a land of waters, there are many romantic places to spend your hot weekends click here for more Lakeside festivals, party at the lake, click here for the detailed schedules
 * Switzerland: A Land of Water**

Add on colors and pictures to support your text message Add a slogan and support it through a visual Add a Web2 component Add different media (dont need to add them for real, just mention them, like "Click here to see a movie on...")

Save your website in 2 A4 landscape powerpoint slides and send then in a email BEFORE the end of the class to l.ritzel@imi-luzern.com

Add to your wiki the metatags (title, description and keywords) you would suggest Find and add a link to a real portal from where you come from (official website from the area that you cover yourself) Add your description on new technologies or even new trends applied in your city or country portal website and suggested activities for your place (like the segway tours). the more you can apply some of the internet technologies discussed the better.. such as web2.0, qr code, viral marketing, yield management, long tail, pod cast, treasurehunts, virtual tours, gps, mapping, mash ups etc
 * 3 add on to your WIKIpage**

BE CREATIVE and SPECIAL, make a difference!