project+webmarketing

Dear Students, Here below the description for my graded research project to be finalized until Feb 25th (final delivery) and graded at 40% of the whole course (another 20 for performance in and off class and another 40 for the exam day workshop) **You are a web marketing expert and receive the following objectives from your non-IT literate boss** **1**  Based on the new websites at www.imi-luzern.com or www.ici-luzern.com propose a new marketing campain idea which: (a) Identifies the target audience you want to reach //(age, type, career, nationality - make sure you apply the long tail)// (b) Proposes a new visual //(still)// and slogan for a landing page. (c) Suggests an available domain name //(apply the rules discussed in class and explain your decision in your report)// giving the price for one year, and recommendation for which package should be used with justification. //(If you need more detailed information on what we currently have at IMI, feel free to ask me the questions thrugh mail or visit my office)// (d) Creates the sample visual for such a landing page in powerpoint or any other software. sample of such a landing page **http://tinyurl.com/bgcebs** **2**  Propose the metatags to be used for this landing page and explain your choices (apply the rules discussed in class), where possible giving the statistics on your chosen keywords. If a promotion is proposed in a language other than English, an English translation for all proposals is required //(summary)//. Suggest 2 portals where a banner advertisement for this campaign could be placed and give a detailed rationale for your choices. Remember: the portals should fit your campaign and the target audience. **4**  Propose one website from your country of origin where you would place this banner advertisement, giving details of the cost or make a budget proposal //(NOTE: NO google or facebook advertisements are allowed)//. Make sure you summarize the website purpose and content to justify your choice. **Submission:** Deadline: Feb 25 at 2400 in my mailbox **Format:** A visual //(landing page)// in pd, photoshop or powerpoint and a report where you cover all the objectives above. Feedback on your work before the submission deadline, is possible but should be submitted no later than Feb 19. **Note:** The more you can use and apply the theories and techniques explained in week 5, the more realistic your suggestions will be. **Marking Criteria:** Marks will be based on the following
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1 How well you define a target based audience and can come up with ideas why this audience should be targetted specifically How creative you come up with a visually apealing and thought through design How well your slogan fits to the chosen audience and is creative How professional you choose for a domain name and justify/explain your decision How technically well done is the proposed design

2 How much sense and how relevant are the metatags you suggest How you can justify your decision on tags as well as make use of many freely available web applications to streamline your metatags and justify them

3 The selection of fitting portals, relevant to your audience targetted The creative aspect of really finding a non too obvious portal to place you add

4 The selection of a fitting local website, relevant to your audience targetted The creative aspect of really suggesting a perfect local website The english summary of the content (if in any language different than english) The justification on why you choose this particular website The creative aspect of your suggested site creativity, justification and rationale for proposed sites This project cannot be done in one weekend or few hours night work, it MUST be a continuation visible. for this send me a update/ porgress report each week on what you are working at. Those updates will be part of the marking

The whole project should represent about 12 hours of concentrated work

This is a real project, means your work will be followed up through our marketing team. This should motivate you to make a perfect and professional job.

In case you are lost DON'T wait come to see me or connect with me ASAP