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 * __Week 6 In Class Group Work- Starwood Hotel__**

[|Starwood Hotels Website]  Starwood Hotels & Resorts offers different brands- Westin, Four Points, W Hotels, St. Regis, The Luxury Collection, Le Méridien, element, Aloft [|Sheraton Hotels] > Sheraton.com //By comparing the Mega tags of Starwood Hotels Website and Sheraton Hotels Website, Sheraton used more keywords then Starwood - More than twice. In addition, Sheraton used hotels in different locations as their keywords. E.g. New york hotels, london hotels.....//
 * Mega tags- hotel, starwood hotels, starwood resorts, starwood, luxury hotel, search hotels, hotel reservations
 * Title - Hotel Reservations - Starwood Hotels and Resorts Worldwide - Hotel Reservations with Best Rates Guaranteed
 * Description- Book at the official site for Sheraton, Westin, Le Meridien, W Hotels, Luxury Collection, St. Regis, Four Points, aloft &amp; element Hotels- view exclusive online offers and best rates, guaranteed.
 * Meta tags- sheraton hotels, sheraton hotel, sheraton resorts, resort vacations, beach resorts, beach vacations, beach vacation, resort vacation, hotel reservations, resort hotel, shearton, shearton hotels, new york hotels, chicago hotels, london hotels, los angeles hotels, atlanta hotels, boston hotels
 * Title- Hotels - Sheraton Hotels &amp; Resorts | Hotel Reservations at Sheraton.com
 *  Description- Book Hotel Rooms at the Official Site of Sheraton Hotels &amp; Resorts - Best Rates, Special Offers &amp; Exclusive Deals –

[|The Luxury Selection Website]  __**Linking**__ //There are 35700 websites linking to the Starwood Hotels homepage!//
 * Meta tags - luxury hotels, the luxury collection, luxury collection, luxury hotel, hotel, resort, hotel reservations
 *  Title -Luxury Collection by Starwood Hotels and Resorts - Luxury Hotel Reservations at luxurycollection.com
 * Description - Welcome to the world's most extraordinarily unique luxury hotels and resorts from The Luxury Collection. Find over 50 exceptional hotel properties in more than 25 countries.

__**Ranking**__ //The overall rankings are quite high, normally 5 to 7 marks. The ranks of the linking to the hotels under Starwood Hotels are higher than the Starwood Hotels homepage search engine.// __**Second Life**__ __**SPG.com**__  <span style="font-family: Arial,sans-serif;">
 * <span style="font-family: Arial,sans-serif; text-align: left;">Fish for Feedback- Get how guest feel regarding the environment of the hotel before it is build
 * <span style="font-family: Arial,sans-serif; text-align: left;">Parallel Universe- To show tangible items
 * <span style="font-family: Arial,sans-serif; text-align: left;">Prototypes
 * <span style="font-family: Arial,sans-serif; display: block; text-align: left;">Attracting customers who are tech-savvy and hip ( http://indigitalmarketing.com/2006/08/29/starwood-explores-building-in-second-life/ <span style="font-family: Arial,sans-serif; display: block; text-align: left;">)
 * <span style="font-family: Arial,sans-serif; text-align: left;">Using SPG.com to promote STARWOOD
 * <span style="font-family: Arial,sans-serif; display: block; text-align: left;">Mobile phone ( http://www.starwoodhotels.com/preferredguest/offers/index.html <span style="font-family: Arial,sans-serif; display: block; text-align: left;"> )
 * <span style="font-family: Arial,sans-serif; display: block; text-align: left;">Lobby blog ( http://www.mobilemarketer.com/cms/news/commerce/1927.html <span style="font-family: Arial,sans-serif; display: block; text-align: left;"> )
 * Act as a browser

<span style="font-family: Arial,sans-serif;"> <span style="font-family: Arial,sans-serif; text-align: left;"> <span style="font-family: Arial,sans-serif;"> <span style="font-family: Arial,sans-serif; text-align: left;">__**Starwood web 2.0**__ **__Google Advertisement__** //Starwoods Hotels Inc. has used Google Ads as one of their marking tools.// <span style="font-family: Arial,sans-serif; text-align: left;">
 * __Starwood-Preferred Guest__**
 * <span style="font-family: Arial,sans-serif; text-align: left;">Lobby.com (share guest’s experiences)
 * <span style="font-family: Arial,sans-serif; text-align: left;">First cooperate blog launched by major hotel company
 * <span style="font-family: Arial,sans-serif; text-align: left;">Spg.com (browser, reservation and room availability)
 * <span style="font-family: Arial,sans-serif; text-align: left;">Starwood moments (events)
 * <span style="font-family: Arial,sans-serif; text-align: left;">Starwood facebook Inc.
 * <span style="font-family: Arial,sans-serif; text-align: left;">Friendster (for professional employees)
 * <span style="font-family: Arial,sans-serif; text-align: left;">Youtube videos about starwood
 * <span style="font-family: Arial,sans-serif; text-align: left;">Wikipedia
 * <span style="font-family: Arial,sans-serif; text-align: left;">http://www.slideshare.net/gogassgo/starwood-net-prog
 * __Online Room Reservation__**


 * __Starwood Preferred Planner__**



__**Customer Support**__ Click to call - powered by eStara Online chat that - connected by Kana

<span style="font-family: Times New Roman, serif;"> Web  <span style="font-family: Times New Roman, serif;"> marketing is the use of the Internet to promote and sell products or services online. The use of the Internet has allowed firms to cut down costs of distribution through the use of middlemen while increasing the efficiency in distributing information. <span style="font-family: Times New Roman, serif;"> Web  <span style="font-family: Times New Roman, serif;"> marketing include the use of metatags, display advertising   <span style="font-family: Times New Roman, serif;"> on   <span style="font-family: Times New Roman, serif;"> banners and pop-up advertisements,   <span style="font-family: Times New Roman, serif;"> blog or email   <span style="font-family: Times New Roman, serif;"> marketing with the help of database collecte   <span style="font-family: Times New Roman, serif;"> d.   <span style="font-family: Times New Roman, serif;">
 * __Loyalty Programme__**
 * __Guest Comments__** //Guest can share their experiences in the forums e.g. Friendster//
 * <span style="font-family: Times New Roman, serif;"> Internet Webmarketing  ** <span style="font-family: Times New Roman, serif;">

** <span style="font-family: Times New Roman, serif;"> The Use of Landing Page for Webmarketing  ** <span style="font-family: Times New Roman, serif;"> A landing page is the page that  <span style="font-family: Times New Roman, serif;"> users   <span style="font-family: Times New Roman, serif;"> first arrive at after seeing the advertisement and specially designed to engage the   <span style="font-family: Times New Roman, serif;"> company   <span style="font-family: Times New Roman, serif;"> 's target audience to continue surfing the webpage. Landing pages can be use  <span style="font-family: Times New Roman, serif;"> d   <span style="font-family: Times New Roman, serif;"> as a link   <span style="font-family: Times New Roman, serif;"> for   <span style="font-family: Times New Roman, serif;"> sending   <span style="font-family: Times New Roman, serif;"> the   <span style="font-family: Times New Roman, serif;"> message to the target audience. <span style="font-family: Times New Roman, serif;"> The creation of awareness  <span style="font-family: Times New Roman, serif;"> for the firm's brand, attrac   <span style="font-family: Times New Roman, serif;"> t   <span style="font-family: Times New Roman, serif;"> them to   <span style="font-family: Times New Roman, serif;"> enter   <span style="font-family: Times New Roman, serif;"> the website and   <span style="font-family: Times New Roman, serif;"> consume the products or services   <span style="font-family: Times New Roman, serif;">. Landing pages can vary from a simple design with a single stand-alone page,  <span style="font-family: Times New Roman, serif;"> usually f   <span style="font-family: Times New Roman, serif;"> or customer to register,   <span style="font-family: Times New Roman, serif;"> to a   <span style="font-family: Times New Roman, serif;"> multiple versions.

EBusiness By convention, web pages that require an SSL connection start with https: instead of http:. When you see https: in the address box in your web browser, you know you're using an SSL connection. || Secure Socket Layer (SSL) technology ||  || Paying by Credit Card and Check Card; Amazon Payments Balance; Kindle;Pay Directly from Your Checking Account || PayPal; Credit cards and debit cards; Moneybookers; Paymate; ProPay Pay upon pickup; Escrow;
 * || Amazon.com || ebay.com || ryanair.com ||  ||
 * Secure || Transmissions made through Amazon Payments are carried on our secure server. Secure Sockets Layer (SSL) server || Secure Sockets Layer (SSL)
 * Available || Australia, Austria, Belgium, Canada, Chile, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Portugal, Poland, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom || Worldwide || In europe ||  ||
 * Cost || No Subcharge || No subcharge is allowed in ordinary form of payment. (exclude currency exchange) || Only Visa electron is free from handling fee, other methods of mayment have to pay 8 CHF per flight ||  ||
 * Mobile || No || No || No ||  ||
 * Way of Payment || Amazon Payments & Marketplace Payments by Amazon;

Checks, money orders, and bank wire transfers aren’t allowed for most eBay purchases. But sellers can offer these payment methods for certain items in some categories, including Motors, Capital and Business Equipment, Real Estate, and Adult Only. || Vouchers/ Credit card(Master or Visa)/ Visa Connect/ Prepaid Vouchers/Debit Card (visa) /Visa electron ||  ||

Country Portal My target audience is young tourist aged 18 to 30. I m promoting Macau, a city of China. This portal aimed at giving a deep impression to visitors before they actually visit Macau. My core idea of this portal is treasure hunt. There are 6 routes for them to choose- Casino, foods, sports, tower challenge, heritage and. Through this game, people can understand Macau better. The game is created designed by Web2.0. Participant have to register an account, with their email and password. Then they can create their own avatar, a mobile phone with QR code reader is given to the avatar and then they can start to collect points. Participant will be given a list of 10 items and has to find out in the virtual world. They have to chat with the local people for information and also take the transportation from a checkpoint to another. Participants have to collect all the items within a given time. In terms of collect, the avatar have to use there mobile phone to scan the QR code (which is on the found items).The champion of each month will be announced on the portal and have discount in certain shops when they are traveling in Macau. Flickr will be used to upload and view photos on the portal. are The Internet technologies that using in this website are flash to let user to view photos and the games is conduct in flash format. MetatagsTitle: Macau- a mixture of Eastern and Western styleDescription: Want to know more about Macau before you go? Here is the right place which shows you different sides of Macau.Keywords: Macau Tourism, foods and entertainment, casino, visiting macau

Questions- Open sources

<span style="font-family: courier new,courier,arial,helvetica,sans-serif;">1. Could you run a hotel open source? Yes, since there are suitable software such as Lodging management system, Point of sale, Customer Relationship Management System, and Financial Management System available in the open source websites. However other issues have to be considered, such as the scale and networks between partners of the hotel.

2. what would speak for and what against it? Pros- Convenient and less cost to download; better develop programs based on the previous programs; end-user can make changes according to their specific needs; implement more updated software.

Cons- Uncertain needs for technical consultant from the open source company when make changes; reputation of the open sources software may be difficult to convince higher management with the company; may need other sub application to support the core software.

3. What technological areas would you need to cover to run the hotel, for guest support, for web, ecommerce, marketing, admin, finance? Guest support- WP-Service Web- php Web MLM Ecommerce - AIS E-Commerce for DNN Mmarketing- J Surveys Admin- ERP PHP- my SQL Finance- gnu Port

from - []

Choose 4 out of those many arguments, explain them in detail and take side (true or not true and WHY)

Open source is similar to web2 No. End- users of open source software can be accessed by using the sourcecode to make changes while web2 is make add-on on the web page. Open source usually need to download while web2 don't need any download. Needs of specific technical skill may be needed in open source while web2 is easier to add-on.

A running operation based on open source software must be instable since the sourcecode of the software changes all time No. Since the changes are improving the software to meet the end-users' needs better. This step is essential for improving the efficiency of the operation.

We can find any software that exists on the market as a open source version No. For example, i tunes, there is no substitution software which end- users can change the software by using the source code.

It needs much more technological knowledge if a hotel runs with open source sw only Yes to certain extend. It depends on what kind of changes needed to be made in the open source software. And how complicated the software is, in terms of maintain and operation.

__Green ICT SLide __ <span style="font-family: courier new,courier,arial,helvetica,sans-serif;"> __Orbit Fair__ QR code question What was the coolest thing you saw? Virtual city- the virtual city of switzerland, the design is amazing such as the supermarket where can online shopping and the sbb station is very similar to the one in reality. Besides I saw a pink bear speaker which i think is quite interesting and creative. There are many funny products in their website which also provide on-line shopping. The address is []

List of trends 1 Environmental Friendly - Green IT office - Eco View - Nano technology in cooling IT infrastructures to reduce energy and waste and at the same time improve the machines' efficiency - Eco food 2 QR code 3 Touch Screen- I-phone, desktop screen 4 Wireless Mobile- wifi, blackberry 5 I phone - with different applications, users can share information with other people, e.g the best restaurant nearby, the receipt and photos. 6 Virtual world- Online shopping, information 7 GPS system - give direction to drivers

<span style="font-family: Times New Roman,serif;"> <span style="color: rgb(0, 0, 0);">__Semantic trends__ <span style="color: rgb(0, 0, 0);">Technology allow people to access and search for particular needs or problem. There are pools of shared data and information on the internet. However the result that searching engine provided may not be really useful or exactly answer you question. Better solutions are being developed, the search engine which can provide better result in an efficient way. Semantic technology can improve the quality of sources that can be found on the internet.

When comparing the search engine of Google and Hakia. Google search for the words that are input. Therefore the outputs can be anything but are related to the key words. As more words are typed in to search, less related results are being given. The listing of Google is by the most accessed ranking, not the most relevant information. While for Hakia, it tried to understand the questions the are being input. Fuzzy logic makes them to search and filter the information that are found and provide the most qualitative outputs.

Evri uses a combination of all different methods. It has the related on line news, some aspects of Wikipedia and web 2.0 where people can access to twitter. Evri is not only providing the information that is published but also let the users to interact with each other to share information. Besides, it is connected to Amazon where users can purchase products which are related to the inputs. This provides a wider information and services about the inputs.