z307638

you failed to add before midnight, means a zero performance for this class objective for today - lor

__**Starwood**__ Starwood’s reservation system is simple to understand yet specific enough to cater to the different needs of its clientele in that one can book a room online using their centralised booking system either by location, by brands of hotels under Starwood or by interest (special offers, meetings and events, etc). I find the concept of categorising it in such a manner very user-friendly for travellers. Guests do not need to individually search through all the different brands for any current offers but instead can just go to “Search by Interest” and click on “Special Offer”. Starwood is also strongly promoting its loyalty programme, “Starwood Preferred Guest”, on its website, putting it right at the top of the home page. The links that they have for their SPG is more than expected (besides the normal comment form and "ask a question"), such as an online chat (connected by Kana), and a call back service (powered by eStara) where a travel professional would call them at the time they specify for any needs and concerns that need to be addressed. I find this service an added bonus for the hotel chain as it shows their loyal guests that extra steps are taken to ensure their stay with the chain is ever a pleasant experience. This in turn will lead to brand loyalty and hopefully, profits. These are perhaps services that other chain hotels could explore and adapt it to their loyalty programme.