z307702

I have chosen to create a portal on attractions in Malaysia to attract mainly the young tourist age 18-30. I have come up with the concept of using KLIA (Kuala Lumpur International Airport) as the background as it is the 1st place where the tourist will arrive. The picture background behind the slogan is Malaysia’s national flowers, hibiscus. While the picture on the right represents the different cultures and religion in Malaysia. As the user click on that picture, it will show a video on all you can do in Malaysia and some link to blogs on Malaysia where everyone can share their own comments and experiences. This portal is divided into five different parts which are respectively link to the information on Malaysia’s food, nature, shopping, heritage and entertainment. This portal will be like a virtual tourist information centre where the young tourist can get all the information they want and experience part of the environment and culture before reaching to the exact place they want to visit. This will help them decide on the best place to visit according to their interest and preference on a certain area. The aeroplane and avatar icon in the middle of the portal page will act as a tour guide to the young tourist through this page. Users may design their own aeroplanes (design, colours) and avatar (option on dressing up avatar with traditional costume’s as Malaysia is a multiracial country) to take them around the virtual world of Malaysia according to the specific categories. For example, if the user wants to know about Malaysia’s food, they would create their own aeroplane and avatar to ride on then click the cuisine link picture to reach to Malaysia’s night market (Pasar Malam). This will lead them to a virtual ‘Pasar Malam’ where they can see what is there to do/buy/eat. The main attraction of this idea is to make young tourist enjoy the fun, challenge and adventure before reaching to the actual place with virtual world and web2 technologies while promoting Malaysia as a tourism destination area. The QR code is also included to create more awareness to the young tourist. Title: Venturing Excitements in Malaysia Description: Discovering fun, food, excitements and places to visit in Malaysia in a virtual world. Keywords: Discover Malaysia, Fun and Excitements, Visit Malaysia The country portal that I will be using is http://www.virtualmalaysia.com/destination/index.cfm
 * __Description__**
 * __ Metatags  __**

I am interested in purchasing ladies shoes and comparing on shoes.com and ebay.com. shoe.com is more specific in terms of shoe category and brands, ebay.com is more general and not so specific. The target market for shoe.com is more on the higher class and luxury, ebay is more towards the middle range customers. ebay.com -Item are to be paid in Malaysian ringgit (RM) and payment can be made thru online transfer and cash deposit directly to the owners account. The owner uses two banks, which is Public Bank and Maybank. Payment are to be mabe within 3 days. They owner and the buyer communicate via email to confirm on the payment received. Shoe.com-Payment can be made by credit card. ebay-If the items are out of stock, payment will be return to the bidder. The goods sold is not refundable or exchangeable. ebay ensure that all item are packed properly and they will not be responsible for any damages cases during the shipping process. Shoe.com-shoe.com guarantees that they offer the lowest price to the customers, if the customers finds out that other websites sells it cheaper they will refund a 110% full price guarantee. Shoe.com, secure the customers information with the Secure Sockets Layer (SSL) where the customer data are confidential and protected. ( [] ) ** Available ** Ebay Shipping is available within Malaysia by local post office (PosLaju). The shipping cost is RM9.00 for west Malaysia and RM11.00 for East Malaysia. The delivery time takes 3-7 days upon the received of the payment. They also provide combine shipping to save the customers postage. Free shipping is available if the buyer buys 5 items and above. Shoe.com provides shipping to 50 states and provides their customers with 2 shipping options. The 1st option is UPS Ground shipping where it is available to 48 contiguous states. And the shipping will take place on the 2nd day after the order. The other option is where customer can choose to use air delivery if they need the product faster. The shoe size, price and colours are stated for both websites. Ebay is more on competing and bidding for the product that customer wants to purchase. Shoe.com is more like shopping where consumers can add the products that they want to the chart. As for the class work that were given today, I have found out how Starwood use digital marketing as part of their distribution channel. Starwood uses second life to test a new loft-style hotel with prototypes in the suburbs and in virtual reality. Starwood uses this strategy to build brand name, test products and do digital merchandising. By using second life, Starwood can show the tangible items such as the furnishings to its customer and gain feedbacks from customer in terms of designs and colours to build stylish hotels attracting hip and tech savvy customers.
 * How to pay? **
 * Secure **

Starwood extends its value of online services by going mobile in collaboration with SPG.com ([|http://www.spg.com]) which may help customers browse hotel directory, make online reservation and share their experience through the lobby blog (Lobby.com) anytime and anywhere. Starwood also uses Web 2.0 as the marketing tool, where customers can find them through facebook, youtube, Friendster, Wikipedia and slideshare. We have also found the metatags and google ad for Starwood. The home page of Starwood also link users to other webpage to create social networking.

In my opinion, I think that Starwood has done a good job in terms of digital marketing. Using second life to visual a mock hotel is good as investors can test the market (trends and demands) before making the final decision in building the actual hotel. E system such as online reservations has brought convenience to the customer to book a room anytime. From the above, I have seen how Starwood use technology, creativity and innovation to reach their customers and create customer awareness. I realise that web marketing is an interesting and excellent way to market a product or service. Future more, I had a better understanding on what we have discussed for previous classes and a better idea on what I need to do for my project. Most importantly, I have learnt to work as a team with my group members to complete this work in limited time.