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you failed to add before midnight, means a zero performance for this class objective for today - lor

Group discussion today was on: **Marriott Hotels**

Marriott's webpage makes use of keywords; Hotel, Hotels, Marriott, Vacation and Marriott Hotels as their meta tags. This has enabled them to be picked up by the google spider which allowed them to be listed as one as the first search result.

Through our short research, we have found out that in relation to the types of digital marketing that Marriott uses, that they do have
 * online rewards systems for frequent or repeat guests - My Marriott Rewards Account
 * links on the main web page to other properties in other countries - whereby all Domain names of the other properties are registered accordingly to their countries
 * electronic giftcards
 * link exchange with Travel Agency, Outside Vendors and other partners
 * search engine within the webpage to ensure easy navigation for visitors to the page

They have also made use of the Web2 Marketing by making use of the following online applications available,


 * blog (Marriott's own blog updated by the CEO)
 * facebook
 * youtube
 * Flickr (Marriott International's Photostream)
 * Google Reader (to showcase news about Marriott)

The Marriott Hotels main website uses Adobe Flash for its mini clips on display. Other than that the website also uses Java Script and CSS file for its online reservation system.

Personally, I feel that Marriott's main webpage, is currently already using quite a number of web applications that is available to them (i.e. blogs). However, I believe that they can still further improve on their websiteby making use of applications like the google ranking in order for them to be able to keep track of how frequent people do atually view each individual available link on their web page. Through this, Marriott will be able to cut down on the complexity out look of their web page which will make it more navigatable for people who are not as IT savy.


 * __Week 11, eCom__**

Choosen Website:

The website itself has the shopping bag function whereby a shopper can add desired items to her shopping bag. She can then choose to continue shopping or check out of shopping.



At any point of time, should she change her mind about purchasing any of her choosen items, she can simply click on the shopping bag icon and take out the item. This creates a convenient online shopping experience for the shopper and encourages the shopper to purchase more stuff.

The shopper is then being offered gift wrapping services or for repeat or frequent shoppers who are holding on to the Angel Rewards Certificate, they are given the option to enter their card number for more offers.