trend+zero+star

The zero star hotel implies the simplified trend in hospitality industry. Different from current luxury style, people are seeking for more distinct staying experience. There is even only a sleeping bed in the room without any decoration, this may gives people a sense of belongings, freedom, and relaxation. Hoteliers should be ahead of human mindset and make changes to meet contemporary customer needs. Fashion has different meaning in different time. Simplified accomodation may be the near future trend among hotels.

This hotel is a new concept hotel. In stead of being prestige and luxury, it tends to be more unique and interesting. Their home page is very simple and concise, there are only a few of photos and some description about the founder of this hotel. However, there is a link of "click up to the movie" of the Zero Star Hotel, through this vedio, people can get the idea of this hotel and being able to imagine the hotel's room.

The “Null Sterne Hotel” seems to be a joke but by analyzing the homepage and the offer you can see an elaborated marketing concept. The homepage is made in a very elementary style like the hotel itself appears. Furthermore the hotel fills a market gap and is unique for its idea. Zero Star Hotel’s idea is to provide guest a cheap price room stay with basic necessity to live with. According to the TV report on CNN video link, this concept is to build a new era (trend) in the hotel industry and see how things can be turn differently and creatively with diverse perceptions. Unlike other luxury hotels, Zero Star Hotel target back packers as their customers. This shows a new way of making business success, which is to think and target different markets compared to others.It has also been reported that the zero star hotel will not be open until april but there are already more than 1000bookings for the hotel itself. The price is only 9dollars per nite and the hotel is located in the underground. The hotel only supply drinking water, a bed and no hot water for shower. The brother initially did not think that the hotel is a business instead it is a pleasure. However, from a businessman point of view, Danielle Corbunier, think that this idea portray the initial purpose of hospitality which is to make guest feel happy.

It is a new bargain accommodation- the 'Null Sterne Hotel'. With the concept of 'back to basic', this hotel provides undecor rooms with basic necessities to their guests. The website is very simple which cohere with the concept of the hotel. It only provides several photos and description about the founders and concept of the hotel. Related links and videos can be found in the website for further information.

Zero Star Hotel bring the business, art and creativity all in one. Whose say hotel must be highclass ,standard class and full of luxuries. Why not back to basic? Usually people start from zero first, lets back to nature. The Zero Star hotel only providing a bed, drinking water and some simple facilities, they don even had hot water to bath.They explore the new experinces in order to consider the world ecomonic Therefore, their room rate is reasonable. As Null Stern hotel title, navity and development of a new dimension in hotel sector. They scored it. However,this trend make Null Stern Hotel stand out strongly from other competitors in this industry.

Due to the economy crisis that erupted last year, people are more money conscious when it comes to spending. When it comes to choosing accommodation when travelling, many are downgrading their choices. This trend is also quite apparent for business travels. No longer are cheap hotels the choice accommodation of backpackers or travellers on a tight budget. Businessmen paying for their own travels are money conscious these days and would choose hotels/motels of a lesser or no ratings to stay in for their trips too. Null Stern Hotel, a zero star hotel that provides clean living space and at a cheap price, could well attract businessmen on tight budgets, aside from backpackers and travellers that enjoy living and socialising with groups of people. The concept of the hotel is interesting, seeing that it was converted from an air raid shelter and provided the barest minimal. It was even featured on the monthly edition of Business Traveller on CNN. Additional Links: http://www.youtube.com/watch?v=-4zvzNf4VEM&feature=related http://edition.cnn.com/CNNI/Programs/business.traveller/

To talk critical about it: isn´t it just a new name for existing hotels, to promote them. Hostels do not have a star either.