z307706

Student number: 307706

Reflection on class group project exercise done

Our team has chosen to research on MARRIOTT hotel corporate website. We are to find out what digital marketing they used. Our findings are sure : 1) My Marriott Rewards Account 2) Links to other properties in other countries 3) Metatags: a. Hotel b. Hotels Marriott c. Vacation d. Marriott Hotels 4) Electronic gift card 5) Link exchange with Travel Agency, outside vendors and other partners 6) Search engine 7) All related Domain Names are registered

1) Hotel has own blog 2) Facebook 3) Google Reader: to showcase news about the Marriott Hotel 4) YouTube 5) Flickr: Marriott International’s Photostream
 * Web2 Marketing**

1) Affiliates Program 2) Online Reservation System: Java Script and CSS File 3) E shop: Adobe Flash
 * E System**


 * My reflection on this exercise**

I felt that this exercise has helped me further improve what I have learned from the previous lessons, specially the terms used in the class power point slides, e.g. google ad word, good ad sense, web2 marketing, e systems.

It is thru this exercise that include student interaction, participation and hands-on into the project, everyone have to do research on the website and also at the same time, we have to find out more about the definition and true meaning of the terms used in the topic question By doing these, it helped enhance my memory and refreshes what we had gone thru in class previously.

Also thru this exercise, I have found out how important for a company to have the latest trend of software, technology to improve their marketing. For example, thru the MARRIOTT website, we found out that MARRIOTT is actually not with google ad sense and google ad word, they actually loose out to those company whose are with google, it is because google is the main leading search engine in the world, search engine with the largest market share. A simple scenario, MARRIOT not with google, maybe their occupancy rate is 85%, but with google it may be 95% occupancy rate. Because when those people who doesn’t know about the country or those people with no particular hotel preferences, they would go to google to search for hotel stay when they go overseas.

Even though MARRIOTT website is not in google ad sense or google ad word, I realized the website itself has a lot of links to other websites of other companies, those affiliated and partners companies, maybe MARRIOTT do not need to be with google, they themselves is a concept of SEARCH ENGINE, one website, a search engine for those in need for overseas accommodation and to other area a tourist may need. E.g they offers help for the consumers from area not only accommodation (which is their core product), but and also from transportations, tour packages, flights booking, etc…

MARRIOTT corporate uses Web2 marketing tools like facebook, hotel blog, YouTube, google reader and Flickr. I thought they are particularly smart in choosing the tools used for marketing, the freeware. Despite a freeware, it creates huge impacts to marketing. These applications are the trend now, everyone is using these application everyday. I’ve also learned how to make use of web2.0 to market a company.

Above mentioned is my reflections and thought about our class activity. pls comment and help improve area where i'd missed out... thank you.

E-Commence Class Assignment 

This is the web site for Eurail, this website offers tickets for train rides in Europe, include single trip pass, and multiple-trip pass, a wide range of selections of types of tickets a user can book online, and it provide detail introduction and explanation of each type of pass. And the website comes in three different language, English, Spanish and Portuguese.

Instead of buying tickets from the physical booth from the train station, consumers can go to a Travel Agency and have them to help you find out all the sources and information you need, of course at a fee. Alternatively, you can go online to buy your desired tickets. This website offers not only the convenience of buying ticket online, it also provide you with information on how you can optimize your trip in Europe with spending less and enjoy more.

 

This website is especially user friendly, as it provides different country passes and it layout its content in a very systematic order so much so that user will not be confused of which package to take, what route to take, which pass and which country is in which region. The information are all inside the website for the users. 



This website coaches you step by step of what to do for booking the tickets online. It give users an expectation of what is to appear during the online booking process.



How it works? Example, I want to go to Switzerland, France and Italy for 10 days, I just click on the 3 country select pass, then choose the currency I want to pay with, and the 5 – 10 days selection

  

Next, the online booking process will begin, step by step, you get to choose your countries, on the right it shows what have you ordered so far, and on the below, it shows the user that the site is fully secure.

 Fill in your shipping address and detail. This website also show you what you doesn’t know.

E-commence This website I have chosen is a very is a very basic e-commence website I feel, but a very user friendly one. It accept payment mode thru the most common means, credit cards, and only cc. The Drawbacks of this online booking website

They only accept 3 types of currency despite a international website, online website furthermore.

There weren’t much choice for payment type, only CC they accept, they should allow internet banking, pay pal, wired transaction (western union), mobile banking, or even for those who does not has such high technologies, at least to pay at the later date with the confirmation no. in the bank or teller machine.



This website has a blog page which is the web 2.0 technology, it allow people to add their experiences into the web so that other user can view them and learn from them. It also allow user to exchange information and discuss about their trip, seek advices also.

 Virtual assistance to assist user 24/7 is a very good technique as user may get very frustrated when confused and without any help from the site.  FAQ – seek help online about the site or related question before asking anyone.

The website has followed closely with the legal framework of e-commence It has terms and conditions, Privacy policy and disclaimer.

--- Singapore Fishing Spots • The landing page – An Office (second life tech, virtual world - 3D) – Things you see once entered office • 1 st <span style="font-size: 22.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;"> thing – A pretty personal Assistant (outfit changeable by users: Avatar) • <span style="font-size: 22.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">A huge window (when clicked, give all information about suitability for fishing for 1 week) – <span style="font-size: 19.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;"> daytime setting » <span style="font-size: 19.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Day – bright » <span style="font-size: 19.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Night – dark » <span style="font-size: 19.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Sun/ Moon – lunar tide information » <span style="font-size: 19.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Weather forecast ( if outside rains, the window is raining also  •  <span style="font-size: 32.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Just before the window, A WORK DESK TABLE  –  <span style="font-size: 28.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">On the table : huge fish tank   •  <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Background of fish tank – Singapore map ( google earth map) – <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Showcasing different spots for fishing  »  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">People get to edit and add in fishing spot (web 2.0 tech) » <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Ranking of fishing spot by users (most clicked, google rank??) » <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">By the side category of fishing spots  •  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Shores and jetties  •  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Reservoirs and streams  •  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Offshore islands  •  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Pay ponds » <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">**Inside the location** – photos (Flickr) • <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Uploaded/ download by anyone • <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">There will be map (how to get there) • <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Different types of fishes swimming – <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Videos - types of fish and explanation of fish – <span style="font-size: 28.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Other things on table • <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Calender – list of events by fishing fanatic • <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Dairy – forum / facebook / chatroom?

– <span style="font-size: 28.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">A sofa and small table beside the door • <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">On the small table  –  <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">A tray of Sushi – links to famous fish/ seafood restaurant in Singapore (photos/picture) • <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Jumbo Seafood restaurant

• <span style="font-size: 20.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">I-Yat Seafood restaurant

– <span style="font-size: 28.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Some fishing gears at a corner of the room  •  <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Linked to fishing equipment shops in Singapore  •  <span style="font-size: 24.0pt; font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; color: black; mso-color-index: 1; mso-font-kerning: 12.0pt; language: en-US;">Sorted out by equipments then shops • <span style="font-size: 12pt; color: rgb(0, 0, 0); font-family: Arial, Helvetica, sans-serif;">Within the website, the second life, users have avatar, and they could draw out a virtual fishing spot based on the fishing spot in Singapore. – the author will draw out few famous one, the rest up to other user.

- Meta Tag

Title: Popular Fishing Spots in Singapore Description: Find out and discover the various famous and exciting fishing spot all over Singapore. Keywords: Singapore fishing spot, famous fishes, fishing equipment, second life fishing, avatar singapore fish

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1 may class assignment - three movies

1st movie – XO computer

what is it? One laptop per child in Colombia §  Connecting kids from the unconnected in 40 years ago §  Change is monumental §  Before closed off, now connected <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  the kids §  Expected to see results in 20 years, slow progressive instead of fast results §  Reversed cycling <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  kids teaching their parents( non educated) §  Not a laptop project, it’s a EDUCATION project §  Aim <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  1 kid 1 laptop

My views One laptop as a catalyze to open many potential market Tourism, hospitality increases as better education and communication among residents as they grow up with ICT

Company can use this campaign as a marketing tool Instead of advertisement, participate in the project and donate on laptop, the news media is a powerful tool to help market your company. ICT <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à easier to start from zero than to improve as mind are fresh and open to new idea

2nd movie – Ted’s statistics presentation what is it? §  Data presentation having a new outlook andstyle §  The world health §  Knowledge <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  Student vs chipanzee vs professor §  World child mortality rate §  Much more contextualized <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  geographical difference

My views Creative <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à instead of slides ppt/ moving charts With the aid of IT development Ability to link ideas together with the aid of IT Putting the whole world together with statistics Hospitality industry are people coming together wih the help of ICT Open source – turn boring data and password protected data together and freely available <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à with the help of WEB 2.0application

3rd movie – TIM berners-Lee what is the contemporary and changing idea of interenet what is it? The gap in building up internet Evolution of internet Importance of LINKED DATA <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à from RAW DATA Diversity of the web <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à different kind of data <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  asking people to link data and be open to providing data

How are these three movie linked?

I feel that these three movie got to do with social responsibility, the first two is more relevant and obvious to spot while the third is relevantly hard, Mr berners-lee mention about the raw data, which is to provide the truth to the public, instead of beautifying the content then post it up net. While the first two is about helping the world kids, poverty, as well as educational for us. And the maind idea is that <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à ICT can help the world to move ahead and develop the country. The undeveloped country <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à to become more developed, the developed <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  make use of existing technology and build on better technology.

How hospitality benefit or is linked in this three movie? Better education <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à better awareness <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  better economic of scale in IT <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  more knowledge <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  attracts tourism <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  better revenue <span style="font-family: Wingdings; mso-ascii-font-family: Cambria; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Cambria; mso-hansi-theme-font: minor-latin; mso-char-type: symbol; mso-symbol-font-family: Wingdings;"> à  …. Etc it’s a good cycle overall

My thought in these three movies

Web 1 to web 2 to open source

People searching to people providing/ contributing their idea to people making their own software to make it happens.

The world is linked just a mouse click away.