trend+best+job

(307648) As suggested as the title "Best Job in the World", the selected applicant to be the caretaker of the Great Barrier Reef will definitely have the most memorable working experience in his/her life. In my opinion, the webmarketing techniqe that has been implemented by the management of this Australian Attraction is definitely one that captures the world's attention and create awareness. Even if the applicants are not selected, the awareness of this attraction is already embedded in their minds. More importantly, to ensure the credibility of this "offer", they have liased with the Tourism Board of Queensland and also, set clear guidelines about the job responsibilities.

“The best job in the world” was not only a fascinating marketing step for the region and the tourism of Queensland, Australia but has also created an amazing homepage to attract thousands of people to send their applications. These applications had to be as creative as possible which is emphasized by showing other applicants and even rank them on the homepage. The respond of thousands of applications were probably more than expected but coming up with this idea of advertising a dream job on the internet is unique.

To be able to work in the largest coral reef system in the world is truly attractive enough to attracts people who love natural resource and the beauty of the sea. Great Barrier Reef have been consider as one of the 7 natural wonders in the world. Working as a care taker and to be able to check out the new diving or snorkeling gear or even try out the new luxury spa! How often people have a chance to work in this kind of environment? - 307673

The best job in the world had indeed created quite a stir world wide. This Australian job offer had made headlines when it was first made known. It was definitely a smart strategy to increase the awareness to all of the various remote yet nevertheless beautiful islands around Asuatralia. As mentioned above, they 'best job offer' had embedded awareness in people's minds not only that, it had, in the course of selecting its suitable candidates, created a domino effect of marketing; from Australia, to Australia's tourisms, to the island, to the Great Barrier Reef, to the various activities one can find available on the island, to media coverages from different news agents in different countries, to marketing various applications online which the candidates can use to make themselves known like 'Youtube' and definitely the use of Web 2.0 in the overall marketing of the whole event. - 307657

I read about this news when it first appeared on yahoo and I find the idea rather unique. Rather than spend a huge sum of money advertising on newspapers and websites, the state government made headlines by offering a substantial salary to the chosen caretaker, and in exchange, the caretaker would make use of the web 2.0 technologies available to report to the world about the island, such as blogs, video updates and photo diaries. This was a brilliant move by the state government as it help garnered a lot of free advertising, in terms of the attention paid by the international media, simply by putting up this job application. This will helped to promote Australia’s tourism industry in this financial difficulty times. This campaign seems to be rather successful, judging by the number of applications it received. Additional links: http://au.news.yahoo.com/a/-/latest/5257627/best-job-world/ http://news.yahoo.com/s/afp/lifestyleaustraliatourismoffbeat

Today Sunday the 22nd of February, was the deadline for applying for the BEST JOB OF THE WORLD. If you wish to apply it`s too late now... ;-) In the bellow movie you can watch what you missed....

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