z306931

 Comparing **WOG.ch** a Swiss online gaming merchant with **Amazon.co.uk**
 *  || ** WOG.ch** || **amazon.co.uk** ||
 * **Payment Methods** || Post Finance 'Einzahlungsschein' || Visa, Mastercard, American Express, Discover, Solo, Maestro, Visa Electron, Switch, Online Banking ||
 * **Security** || No Secure Connection - No payment online (personal address not secured) || Secure authentic SSL connection 128-bit encryption. ||
 * **Shipping Method** || Store pick-up or delivered to street address. Local shipping only, doesn't ship outside Switzerland premises. || Ships world wide to p.o.boxes and street address. ||
 * **Cost** || Orders above CHF 5.00 receive free shipping. || <span style="font-family: Arial, Helvetica, sans-serif;">Shipping methods between registered airmail and courier service. Some products have certain shipping offers. ||
 * <span style="font-family: Arial, Helvetica, sans-serif;">**Mobile** || <span style="font-family: Arial, Helvetica, sans-serif;">WOG doesn't offer any mobile service. Only through web browsers through a computer. || <span style="font-family: Arial, Helvetica, sans-serif;">Amazon.com offers mobile phones and pdas a special interface to view products online and make orders. ||
 * <span style="font-family: Arial, Helvetica, sans-serif;">**Target customer** || <span style="font-family: Arial, Helvetica, sans-serif;">Gamers living in Switzerland. || <span style="font-family: Arial, Helvetica, sans-serif;">Mainly UK residents, but open to European market. ||
 * <span style="font-family: Arial, Helvetica, sans-serif;">**About** || <span style="font-family: Arial, Helvetica, sans-serif;">WOG.ch offers the latest games and newest games released to Swiss residents. Delivers products within 1-2 days of day of release of game. The website offers e-mail and telephone support. || <span style="font-family: Arial, Helvetica, sans-serif;">Amazon.co.uk offers a variety of products inluding gaming how ever doesn't specialise to one specific product. ||
 * <span style="font-family: Arial, Helvetica, sans-serif;"> || <span style="font-family: Arial, Helvetica, sans-serif;"> || <span style="font-family: Arial, Helvetica, sans-serif;"> ||
 * <span style="font-family: Arial, Helvetica, sans-serif;"> || <span style="font-family: Arial, Helvetica, sans-serif;"> || <span style="font-family: Arial, Helvetica, sans-serif;"> ||

<span style="font-family: Arial, Helvetica, sans-serif;">**iTunes (Switzerland)**

The Swiss iTunes store offers a variety of online media ranging from music, movies, tv shows, iphone/ipod games and applications.


 * Requirments to create a Swiss iTunes account:** iTunes requires the user to have a valid e-mail address and a VISA, Mastercard, or American Express provided by a Swiss financial institution in order to create an iTunes account. Signing up is free however requires a payment method to be present. The process of creating an iTunes account is protected by a secure connection through out the whole process.


 * Alternative payment methods:** When the user has no credit card available and wishes to create an itunes account, an alternative payment method through 'Click&Buy' & 'Swisscom fixnet' is offered. Where the customer can use his fixed home line as the payment method for their account.


 * Critising the payment method: ** It would be nice to see the iTunes store in Switzerland accepting paypal as a payment method, for example the U.S iTunes store does, because not every user will have access to a Swiss credit card or a home fixed line from Swisscom.


 * iTunes Store:** The Swiss iTunes store offers the latest music by all genres, the average cost of 1 individual song is CHF 0.99. The cost of the whole album becomes cheaper when purchased than individual songs. For example an album with 12 songs will cost CHF 11.00 if purchased each song idividually while when purchased as a whole will cost only CHF 9.99
 * Copyright Issues:** All iTunes stores world wide will allow you to authorize content purchased on an account to 5 different computers. For example if you purchased a music album from your laptop, but want to be able to listen to it from your pc at work as well, you can authorize your work computer to be allowed to download and play content purchased from your account. Authorizing 2 computers in one household is not a good idea because you can share media on iTunes through a network, and everyone can have access to it.


 * iPhone/iPod:** Any media purchased from the iTunes store can be synchornised to your iPod/iPhone at anytime at no cost.