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Understanding More about Internet Webmarketing Internet Webmarketing** Internet marketing, also referred to as online marketing or E marketing, is the use of the Internet to promote and sell products or services online . The use of the Internet has allowed firms to cut down costs of distribution through the use of middlemen while increasing the the efficiency in distributing information globally. Internet marketing methods include search engine marketing through the use of metatags, display advertising through the use of banners and pop-up advertisements, email marketing with the help of database collected and blog marketing.
 * ICT Lesson 1 - Week 5

A landing page is the page that the visitors first arrive at after seeing the advertisement and it is specially designed to engage and covince the firm's target audience to continue surfing the webpage and eventually, make a purchase. Landing pages can be use as a link from the inital sending of message to the target audience, which can be implemented through paid search, email marketing, banner,radio,TV or print ads. Each of these methods will be creating awareness for the firm's brand, attracting them to the website and make a purchase if the website is correctly executed. Landing pages can vary from a simple design with a single stand-alone page, where the desired action for the customer is to register for a particular event, or can be of multiple versions, so as to cater to the unique needs of each cliente profile. An exmaple can be the swissinfo.ch website, where the website has different landing pages in different languages, each offering different news that is catered for the customer.
 * The Use of Landing Page for Webmarketing**

Task: Reflection of Exercise Done on Accor's Corporate Website**
 * ICT Lesson 4- 9 Feb 2009

The task of today's group exercise was to assess the page of Accor's corporate website and understand the type of digital marketing that was implemented. From the knowledge that we have acquired the previous weeks such as web2.0, metatags, google ad words, google site map and google analytics, we were supposed to identify them accordingly. With the help of the site map, we were able to understand the keywords that were placed in accor, hopefully gaining a competitive advantage. The number of links to other websites was also discovered, which was vital as it provided credibility for Accor themselves. In addition, we were ability to understand the net worth, amount of revenue earned through advertisements and number of page views of Accor through [|www.websiteoutlook.com/www.accor.com].

When we first entered the website of Accor, we were rather disappointed as the amount of effort that was put in by accor to develop their website. Unlike other websites which which bring colours and applications such as flash, Accor's website was serious and felt rigid. However, as we began to explore the different links within the website, we realised that there were numerous amount of information that could be retrieved. Hence, i think that they can improve their corporate website by applying ICT onto their website. By applying flash onto their website, it will feel more interactive compared to their current website. In addition, it is good that they put up a lot of information for their viewers, but its important to sustain the effort and constantly update the information.More importantly, i felt that tha group did a good job by being able to achieve te objectives that were set in such a short period. With the different knowledge gathered, we were able to put together the informaiton into a powerpoint presentation quickly.

Task: E-commerce**
 * ICT Lesson 16 March 2009

According to [|**http://tinyurl.com/dfsywh**] **,** Electonic commerce is the buying and seeling of goods and services on the Internet, especially the World Wide Web. The website that was chosen this time is [|www.easyjet.com], a place where customers can make online bookings for their flight and acommodation from anywhere to anywhere in the world. The targeted market for their customers are those who are looking to book flight and accommodation tickets, and are sourcing for a cheaper alternative compared to travel agencies, and pays with their credit cards.

There are only 5 guided steps that a customer needs to take to complete a booking, and this increases the user-friendliness of the website. With regards to payment issues, they accept a diversity of cards that includes Maestro, Delta, Visa, Visa Electron, Mastercard, American Express and Diner Club. The availability of these different card payments allows customers from everywhere to purchase their services. (Please refer to exhibit 1)

Exhibit 1

In terms of security for the easyjet.com, they have a page where the customers will need to undergo a credit card verification process. They utilise the Visa verification and the Mastercard Secure Code to ensure better security of the payment and increase the credibility and reliability of the website. (Please refer to exhibit 1)For security issues and to ensure that easyjet.com is protected during this process, they have a privacy policy stating the use of the customer's information and the measures that they take to protect the privacy of their customers. An example will be use of high-grade encryption (128 bit) when customers enter personal information on easyjet.com. In addition, easyjet.com follows the strict security procedures in the storage and disclosure of information of customers, to prevent unauthorised access.

As easyjet.com is a website that allows any customer to book flights from anywhere in the world, the availability of the tickets is simple. After completing the booking, easyjet.com will send a confirmation email, together with an electronic ticket, which will just need to be printed out before the the flight. (Please refer to exhibit 2) Exhibit 2

To make the website more appealing to the customers, easyjet.com has implemented an online savings program where customers who make the booking online will enjoy a discount compared to calling to make a booking, hence, customers will be more tempted to indulge in e-commerce instead of the traditional shopping methods. (Please refer to exhibit 3) From the perspective of easyjet.com, they do not incur extra costs when they give this savings or introduce online booking. They do not have to a huge pool of manpower compared to the travel agencies and can handle multiple bookings at one go with the online system.

Exhibit 3

The disadvantage of easyjet.com is that they have not implemented all these settings for mobile phones. This meant that customers will need to have internet access to make use of this service, which may be inconvenient for some customers who need to have the flight and accommodation information access easily. In addition, by implementing an electronic ticket, instead of just printing a boarding pass, customers will have to print their e-tickets online, which is on an average 2 pages per booking. This may increase the usage of paper wastage and contribute to the pollution of the environment. To counter this problem, easyjet.com can reduce the number of pages by consolidating the important information for printing.

Suggested design of Singapore's tourist portal**
 * Country Portal



Entertainment attractions in Singapore are really popular. Shopping was chosen as the focal point to promote Singapore as there are many different shopping centres that caters to the needs of different visitor's profile. From the young to the old, the IT savvy to the business executive, their retail therapy is catered for when they are in Singapore. "Diamonds may not be your best friend, but SHOPPING IN SINGAPORE definitely will" was chosen.This is because, research has shown that women tend to spend more money than men, and the interactivity of the website that is suggested will engage them even more and increase the desire to visit SIngapore's shopping paradise.

Before the user enters the main webpage, they will be requested to fill in their demographic details such as gender, age, profession, skin colour, hair colour etc. On top of that, they will be encouraged to fill in their email addresses so that they can receive updates with regards to Shopping in Singpaore and any other aspects that they are interested in. After they have done that, they will be directed to a page where a avatar, which resembles them, will model down the aisle and pose with the different shopping bags. As can be seen from the above sample of the teenager, names of some shopping places are printed on the shopping bags. According to the data that they have input previously, they will be able to see the recommended shopping places and particular shopping centres that they should visit during the short duration span in Singapore. However, an exhausive list of the different shopping spots will also be available via a link on the same page. In addition, there will be links to other pages on the webpage, where visitors can find a list of recommended dining places and sights in Singapore to visit according to their demographics. Last but not least, there will be a weather forecast that will be provided so that visitors can know the appropriate dresscodes according to the forecast.

The main technology that will be used on the suggested website will be the flash that will be applied when the avatar struts down the aisle. In addition, web 2.0 technology will be used where there will be a tab that links to page where users can provide input such as their experience, and recommended places. In addition, the QR code will be implemented in fashion magazines where instructions to de-code will be provided. The code will be linked to the webpage, where visitors can have full access to information on shopping in Singapore. In addition. the codes will flash discounts that are available in the different stores so as to create more desire to shop. This can be linked to the concept of long tail, where the smallest population can make an impact difference. Although the QR code is only placed in fashion magazines, but the reach to the target audience is precise and has potential to create business.

As Singapore is a really small country, segway tours can be implemented where visitors can travel from one plac to another at their own pace. This also increase the sightseein opportunities and the reduce the hassle for bus and train transfers. Virtual tours of the different recommended shopping centres will be applied where users can navigate around the virtual shopping centre and see the different shop vendors and other amentities that are available. As the saying goes, a picture says a thousand words, the use of a virtual tour will be worth even more since users can "visit" the shopping centre even before reaching SIngapore.

Gadget Search - One of the really cool gadgets that I have found during the Orbit fair was the mini television USB antenna. Not only the the television antenna was operated via USB ports in the computer, the really cool thing about this gadget implies that now, people can watch television through their computer. This allows consumers to save costs and also, allow them to watch television at anywhere around the world with their laptop. This is so much more efficient compared to the traditional methods of having to bring the physical television around and watch oversea's channels that were of foreign language. The best thing about this gadget was that the retail price was only 9.90 CHF, which comes with a special remote control, which makes it even more worth it. Although it may not be a new technology compared, but the country that I am from does not have such equipment during the computer consumer fairs.
 * Orbit Exhibition Field Trip**