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In today's class work (week 6), I've learnt the importance of Web 2 in an organization for their marketing. The hotel group that I had done was the Starwood Group. Starwood group are using Web 2 devices in their Digital Marketing. For example, SPG.com and Second Life.

In my own opinion about today's class work, I personally feel that Digital Marketing is very useful as a marketing tool in a hotel because it can give an idea about the upcoming hotel before it was built and it the hotel can get a first-hand feedback from customers.

In today's class work (week 11) which is on The comparison of different web page available for online shopping. The comparisons varies from the availability of the product to the security to purchase online, from the method of paying to the costs offered from both the website.

I will be comparing on women’s shopping on clothing between Amazon.com and shopsafe.co.uk. Although Shopsafe.co.uk does not only sells apparels but they offer a wider range of apparels compared to other items that are available in the website. On the other hand, Amazon.com does not focus on one category but rather on all category of shopping. However, Shopsafe.co.uk has a wider range of clothes compared to Amazon.com. They vary for all genders and gifts in different category for different occasions. Furthermore, Shopsafe.co.uk offers a wide range in the brand and as for Amazon.com, they are more focused on the general brand offered by the public. By specifying specific brands for users to choose from is important as it helps users to find a specific brand that they would like to look into rather than clicking on every apparel and links to see which they prefer better. Amazon.com only offers a smaller choice for users to choose from, whereas, Shopsafe.co.uk offers more range in terms of sizes, colors, sex, patterns and many more. For example, for a specific brand or apparel chose by users can then be narrowed down to e more specific by selecting their preferred colors, patterns or sizes. __ HOW TO PAY AND SECURITY __ Furthermore, in terms of payment and the instructions given in Shopsafe.co.uk is better than Amazon because they give a specific guidelines on the safety of purchasing it through online from their website. In order to purchase your items in Shopsafe.co.uk, users must checkout from the webpage to complete the procedure and it is required to fill in your personal account again. Amazon.com only requires users to log in once upon visiting the webpage and only need to click on purchase to purchase an item. __ COSTS __ However, Shopsafe.co.uk has a big variety on branded apparels but Amazon offers from middle-range to higher-class brands. This is an advantage to Amazon because most of the users that shops online are looking for cheaper prices. Though Sopsafe.co.uk offers a cheaper price than when bought from the original retail shop, but Amazon offers more discounts than Shopsafe.co.uk. __ SHOPPING OPINIONS AND EXTRA FEATURES __ Besides that, Shopsafe.co.uk gives suggestions to their customers on their choices and show if it matches on the apparels that they have chosen. They also offer good gifts opinions and give guides which make it easier for customers who do not have a very clear idea on what they want to purchase yet. Unfortunately, Amazon.com does not have a comparison of prices for customers to use. As for Shopsafe.co.uk, customers get to compare the prices among the apparels offered in Shopsafe.co.uk. Open source in my own definition is that it gives users to use software for free and it allows them to customize it based on what they prefer. Cloud computing provides both software and hardware for users to use but they are normally not at a free rate. However, they give more functions and new applications in their software and these functions are frequently updated. DIFFERENCES Open source focuses on customizing their users’ wants and needs as well as requests and ideas. This will then lead to customizing a program based on the ideas given by their users to fit what makes the program easier to use. Whereas for cloud computing, they focus mainly on providing users what they can create, for example, upgrading and develop on the program that they are currently using to make the program easier to use. Besides that, open source only allows access to users within a community and can only be opened at a particular area. However, Cloud computing uses the advantage of customizing all functions and opens on the accessibility of all information regardless of location they are in. Open source and cloud computing attracts both business and young age users but cloud computing caters more to the younger age group of users as compared to open source. SIMILARITIES The similarities of open source and cloud computing is that they focus on modernizing and creating new applications for users to use. Open source and cloud computing creates a bigger storage place for their users to allot them to store more information at their account. Another similarity would be that this two program creates a friendly-user feeling to it by collecting ideas from users and customize it according to the ideas given. As mentioned above, this 0programs expands the storage capacity; therefore, it also saves up on the costs for organizations as they do not need to pay extra to expand the storage capacity in the future. SUMMARIZE To summarize it, open source focuses on what they users really want and creating it for them, whereas, cloud computing is more on providing the applications and functions but doesn’t focus on what the users really want. In today's class (week 15), the question that I would want to ask Segway would be that, how effective was an event and the end result of an event which uses Segway as a tool?
 * __Exam sample __**

1st Point:  •  The 1st point will be the directions of shopping areas in London  •  The bullet point for this will have a link at the bottom to show the google map with an avatar being in the map walking along the streets and they are able to walk into the shops to view on the clothing available in the shop.  •  I feel that shopping is a very important element when it comes to London because they have many shopping destinations that are very well-known 2nd Point:  •  A kaywa code will be displayed in this point to link to another webpage that shows all the interest sight seeing places and places that a famous for dining in  •   Recommendations will be given to at the end of the page and directions with the avatar that they used earlier on, on the 1st point will guide them to the location that they have selected.  •  London has many attractions, therefore, I personally feel that young adults will want to visit these places 3rd Point:  •  A short clip will be displayed to show the operas and shows that London has shown before with a short introduction to every theatre they have done.  •  Following on, the clip has a small column for a forum based on the response of tourists that has visited these theatres before during their trip.  •   I personally feel that young adults will choose to go to these places because it's a form of knowledge and it is a famous activity that many Londoners and tourists go to. Furthermore, descriptions will be given linked together with some special offers offered for student passes or certain young adults at certain age. 4th Point:  •  This point will be accompanied by showing avatars at different ages and then prices will be shown when a specific avatar is clicked to indicate the price that the passenger will need to pay. This way, young adults will be interested in travelling around London because they can get transport passes at a cheaper rate than the rack rate. Metatags and Link  •  Metatags:  –  Travel London  –  Shopping in London <span style="font-family: 'Arial','sans-serif'; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial;"> –  Experience London <span style="font-family: 'Arial','sans-serif'; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial;"> •  Link: <span style="font-family: 'Arial','sans-serif'; mso-ansi-language: EN-MY; mso-fareast-font-family: Arial;"> –  www.experiencelondon.com