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Our topic for today is to identify the digital marketing that Hilton Hotel use for their website. We have identified metatags which consist of keywords, description and title. Besides that, we also found the link to their other hotel branch all around the world. In addition, Hilton has also joined the web 2 marketing such as facebook and youtube. We also found few portals, but we gave only one example which is onetravelsource.com. For adwords and adsense, we have also showed examples of it. Lastly, we showed other search engine that can seach for Hilton. The example we used is Kartoo. In my opinion, I would like to suggest that Hilton should use more google adsense. I found that there are very few adsense for Hilton Hotel. Besides that, i found that Hilton can use stars to promote their hotel, for example: Paris Hilton.

__E-commerce__ www.littlewhiz.com is an online store for baby and children items. It is base in Malaysia. However, it can deliver items internationally too. The method of paying for this website is through credit card, checks/cheque or direct bank transfer. While ebay can pay through Paypal, credit card and ebay direct pay. They focus mainly on Paypal payment. For the security issue, ebay has done a very great job. They have many protection programs for the customers such as buyer protection program, Paypal buyer protection and more. This is to protect the buyer when problem occurs during purchase. Paypal buyer protection is to protect the buyers when they receive a different product. However, these products must be purchase by Paypal. Besides that, ebay has protection program on purchasing motor vehicle and business equipment. In addition, customers have to verify their account through either credit card or mobile phone when register a new account in ebay. For littlewhiz, they have a system that secure the credit card payment – secure online shopping. It is made through a website called Mobile 88.com. It is a system that secure customers made payment fast, safe and reliable. However, they do not have warranty on the products. What they can do is just extend the manufacturer’s standard warranty. This process can be done after email to them. Ebay is available international. Their delivery days are depending on the place. Besides that, the currency of payment is in US dollar. For littlewhiz, their standard delivery days is 3 to 7 days, however it also depends on the place and mode of payment. They also deliver items international. They have a list of delivery charges based on the place in Malaysia and country outside of Malaysia. However, the fuel price of delivery overseas is not counted in the standard price list. Their currency of payment is Malaysia Ringgit. The target market for littlewhiz is of course people who want to buy children and baby stuff. It is mainly for parents. As for ebay, their target market is very wide. They sell all categories of things, electronic, clothes and many more. Last but not least will be the mobile paying system. Littlewhiz do not have such system. However, in ebay, I do not find any system for this. Therefore, I think there is no such system available currently in ebay.


 * __Compare in depth on cloud computing and open source__**

Cloud computing is a computing services that do not required applications in the computers itself. It is done through online which is hosted by centralized service providers. This is the meaning of ‘moving into cloud’. Open source on the other side is a system that allows customization. In addition, this customization can help to improve the program. It can be reprogrammed and developed to be better for everyone. Cloud computing and open source are tools that needed by people to do their job which are hardware and software. Besides that, these can be found online.

The biggest differences between cloud computing and open source is the charges. Open source is free and cloud computing need to pay. However, people just pay for what they need. For the storage issue, cloud computing has big storage while open source does not have any issue on this. It is because open source uses storage on own computer, it does not relevant to storage issues online. Open source has a group of people that help you to solve any problem occur your program. On the other side, cloud computing does not solve problem but keep on update on the program.

__Country portal__ Title: //Welcome to Selangor, the Land of Everything// Description: //Tourism Selangor - one of the best places for tourists in Malaysia. There is everything for people especially youngsters.// Keywords: //Selangor////, Malaysia////, Selangor tourism// The real link portal - __[]__ In order to apply long tail to my country portal, I have decided to use games to attract youngsters that like games. In each category, there will be games to play. For example, places to visit - there will be a virtual tour to visit around Selangor; food - there will be cooking games that allows people to learn how to cook Selangor famous food. Shopping category will have games like dressing up in boutique and so on. Besides that, I have added a Segway competition after I have tried out myself on Monday. It is a treasure hunt using Segway and held certain place around the world. Therefore, almost everyone have a chance to sign up. This is to let people try out this new technology and win a tour in Selangor. I also added Google map in the webpage. As the target market is mainly on youngsters and they are people who like free and easy. Therefore, a map such as Google map with clearly street name and road will be helpful for them. Besides that, blogs such as food blog, tourism blog, pictures and videos from real people that travel before in Selangor are added. This can truly show the real facts about Selangor tourism. People will believe it and travel in Selangor. In addition, I have added an events calendar. This is to show the events going on during the year and enable people to travel specific on that time. A chat box is added too. People can chat with others around the world and share their opinion about Selangor. Besides that, they can ask questions too. People in charge will answer their questions through the chat box. Last but not least will be the web2 element. Twitter and facebook is added as people can upload pictures and make friends that travel in Selangor. Youngsters like customization so I decided to make my country portal to open source. They can edit the theme of the page and customize which element they want to show at the page. For example, some people do not need Google map, they can delete this. In addition, people can add things that they think is useful or relevant to my portal and this could let other people to use it too.