trend+pay+what+you+want

This trend is about virtual life which is also called as second life. Ibis hotel use this as their webmarketing. However, their virtual life is very simple. It is more like a game. It is to encourage guests to bring more friends to join and win prizes. This enables more people to know about this hotel.

This innovative webmarketing tool that is utilised is very important now, especially when there are many competitors around. Hence, allowing guests to pay what they want during the sales period allows them to be more active in the hotels' website, which may ultimately increase the google ranking for the hotel itself.

This technology advancement allows guest to bid for their desire one night room stay during sales period. Members may also participate in competitions to win prizes and become the best virtual Hotel Manager. This also help members stay connected with their friends. I would say that this is a creative way to extend relationships and networking while attracting guest to look at the hotels home page.

Shermaine Lim Siew Ki (307645): While this is an innovative webmarketing tool, I feel that it does not connect well to the audience. The landing page itself doesn't really appeal to seasoned gamers and might contradict the message it wants to convey. Audience are required to do a bidding war for 'Pay What You Want' or a chance to be the best virtual hotel manager. While navigating the website is easy, people may lose its attention span or decided that it is a gimmick.  Charlene (307674): Pay what you want has been a very popular trend among the UK nations. It has transformed into some bargaining tool to promote sales, build good engagement with tourists, and create brand loyalty. Travel and Tourism Companies are currently using the auctioning plan to sell their product. The intention of doing so is to get tourists to try out the product for free at 1st or by giving them discount rates to attract them to purchase it in the future. 

The ibis hotel in Singapore is offering the guests to pay what they want. This might be a good marketing campaign but it seems that this company is more interested in having a busy webpage. The time until next promotion shows clearly that they want people to click more often on the webpage than they are interested in a hotel room.

A website that are design in a more casual way to promote their hotel to the business or leisure guest who prefer to have a lower price but not a lower service. It currently having it’s promotion now which is” Pay what you want” you can bid at the price that you, as a guest, the price that you think it is reasonable to stay in this new hotel in Singapore. People can also become a virtual manager in this web pages and take up a contest and win a prize.-307673

A restaurateur in London has come up with a radical way of keeping his eatery afloat during the credit crunch: for one month only Peter Ilic will do away with bills and invite customers to decide what to pay. Tearing up tabs during February, Mr Ilic said he had launched a 'pay what you think it's worth' month to cheer up cash-strapped consumers at his Little Bay restaurant in Farringdon. 306483

The Ibis chain of hotels is the economy/budget category under the Accor group. Singapore’s MICE industry is growing, despite the current economic difficulties, and MICE and business travellers are looking to economy/budget hotels for their accommodations. Singapore already has 2 major budget chain hotels – Hotel 81 and Fragrance Hotel, and to come into the current market to compete for a share, Ibis has come up with an eye-catching marketing strategy to kick start their launch. Besides this, they have also launched a virtual campaign for visitors to try their hand at being a Virtual General Manager of the hotel and the prize is 4 nights stay and return air fare for 2 to Singapore. Now that the “pay what you want” campaign is over, this might still be able to attract visitors to visit the web site.

http://paywhatyouwant.com.sg/ this website has done a good job on hotel marketing according to so many reasons. In my opinion, one thing which is good to have on the website is SPREAD THE WORD which is come up on the left side. When the visitor or members click on it, it will lead them to so many useful websites, and also they can send a message to any people by sms, e-mail and so on.