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you failed to add before midnight, means a zero performance for this class objective for today - lor

Today our group has been looking at the website of Accor hotel group.

What is impressive of this website is the clear and efficient use of Metatags. They highly indicate the importance of the website in the travelling and tourism industry. This allows the website to be on such a high rank on Google page rank. (Rank 7) However I have discovered that the images were not saved under special tags which could also influence the rank of the page. As Mr. Ritzel mentioned in a class there is a soft marketing opportunity on pictures and any other kind of images. That is why I think hotel Accor should work on their soft marketing as a recommendation.

E-business

UNIQLO is a Japanese cloth company which operates in many different countries. They also have an online store where you can purchase their products.

How to pay? You can pay by major credit cards or pay when you receive the products by cash

Security policy is noted on the main website and the customers should agree with the statement when they want to purchase the products

The policy states that your personal information will be kept confidential and they try their best to keep the information within the company to use for the main purpose

Available you can access by internet and you can receive goods if you are in the States or UK Korea France China Hong Kong and Japan They have different websites in these above countries but the main content is the same.

Cost if you buy more than a certain amount, you don’t need to pay any extra fee for delivering

There are some offers which are only for on line shopping so that customers can get benefits of e-shopping

Mobile it is not mentioned if you can access by I phone or if you can use any kind mobile payment It is interesting to see in such a technology country that they don’t allow customers to pay in advanced technology payment even other companies do use these method of payment

Overall the website seems not using advanced technology. However this company is on their progress to sell also food products in near future. Therefore there are many possibilities to implement the technologies to allow them targeting wider range of customers. If you compare to this web site to Amazon or e-bay, you see the major difference of the choice/ variety of the products. Products are placed with very detailed information and better images (pictures). However the technology wise such as payment and availability is still behind of these major web sites. Therefore UNIQLO should maintain their web marketing in terms of the user friendliness and the ease of access to attract the potential customers.

country portal

I have chosen KYOTO for this project. KYOTO is the old capital of Japan and it has a pregnant cultural background. However people get the serious impression of KYOTO by historical buildings and atmosphere of the city, that is why I wanted give a theme of „Discover the hidden side of KYOTO“ To let people realize that it is a fun city where you can see a lot of modern aspects which attract the young generation to come and visit KYOTO. I have made the web page that is looking like a blog page. Not many advertisement and more useful features like search engine and a calendar. Advertisements can be hidden behind the QR codes and photos to avoid a busy looking page. The left hand corner is the menu and it is all connect to the map of KYOTO to check locations. The mascot represents the KYOTO tower which is one of the modern attraction in KYOTO, by clicking the mascot you can access to the on-line panorama view from the top of the tower which allow you to check the weather and views constantly. The picture in the middle illustrates the four different views of KYOTO by seasons. There is a link behind each photo that connect to the seasonal events that are available through the year. The bottom of the page is flash where you can see new photos every time you access, the QR codes allow you to jump to the link of their website and also it has a coupon which discount the price by reading the code. On the right hand corner you will find the number of visits per day. It is pretty common in Japan to count how many people visit the website per day and every exact numbers such as 500 th or 1000 th visitor get discount of hotel rooms or flight. On the calendar you will find the daily events and you can also leave messages or questions so that people can exchange their knowledge. This is the advantage of having the web page like blog so people will keep visiting the site and create their own community. Semantic trends

Q1: technology allow people to access and search for particular needs however it does not mean that searching engine is complete to be used. There are better solutions to be found on line to reach more efficient and direct to the needs. Semantic technology will improve a lot on the quality of sources that can be found on web sites.

Q2: Google search for the words that are input. Therefore the outputs can be anything but are related to the key words. Google also lists the findings by the most accessed ranking which does not mean the most needed information. On the other hand Hakia tried to understand the meaning of what people are looking for. Fuzzy logic allows them to scan the information that are found and provide the most efficient/ qualitative outputs.

Q3:

Q4: Search engine Evri uses a combination of all different methods that we have discussed in the past classes. It has a normal on line new, some aspects of Wikipedia (profile/history) and also web 2.0 where people can access to twitter to find what other people talk about him. This means this website is not only providing the information that is published but also interact with users to share the information. It is also connected with Amazon where you can purchase products which are related to the inputs. This provides even wider information about the inputs.

ORBIT FAIR

1. Gadget collection: - Cool T & N - Stupid Cyberoam 2. Green IT: In general most of the companies increasing the number of online conferences such as visinfo which decrease the number of carbon footprints for business travellers. 3. Picture with celebrity: Unfortunately Miss Swiss was absent however I could make a photo with a founder of Antrazit. 4. Send a message: A message was sent by e-mail to Mr. Ritzel by using the computer from Publibrands. 5. SOFTEC 5.1 How can SOFTEC support hospitality firm to improve the customer relations? Guest relations (such as complain management, followed up feedback), check in procedures, online conferences 5.2 Which special risks does SOFTEC see for the IT and technology industry in the future? Costs, competitors (make your products different from the competitors? creativity) 5.3 How does SOFTEC deal with the security of information issues? Providing a key code, sign up procedure, protection on personal information ? They have described that the main problem of security is that users are not aware of the danger of providing the personal information to public, in other words if users are aware of protecting certain information, there are no big issues on security as people think.

6. QR-code question; what is the coolest company?: UBIT Schweiz AG (They had a touch screen which allowed people using many applications easy to control on the screen. That can be implemented to IMI in order to give qualitative presentations and analysis for both faculty members and students.) 7. Trends: The trends that are explained by the people at the fair are focused on the use of mobile technology and manufacturing the products in other countries which save the costs. As Cyberoam explained their security system is manufactured in India which attracts consumers by cheaper price.

8. Picture of IMI: A picture of IMI local was taken in the mobile phone of a founder of Antrazit.