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Our group is doing on the digital marketing for Hilton hotel and on what our group have found out is that Hilton company uses digital marketing such like google advertisment, google adsense, and web2 marketing for example youtube, facebook and wikipedia. Beside that our group have found the metatags for Hilton domain website which is their web title, keywords, and page discription. Our group also have found out some links that is link to Hilton website which is a great way 4 digital marketing and there is different search engine that recognize Hilton wedsite.For my suggestion i feel that Hilton should put more visual aid into promoting their rooms (such like having a 3D image of the room). Apart from that Hilton should use more web2 program to promote and market their hotel that will create more awareness for Hilton brand. Plus Hilton can also use their guest to promote their hotel by having them being involve by using web2 example ( guest can upload their feedback, comments, picture or video of the facilities and services provided during their stay in Hilton hotel and so on) = =

** __week 11, eCommerce__ **
__ Method of payment __ The items that I’m comparing to purchase will be a laptop from two different online shopping which is Asus from eBay ( [|http://cgi.ebay.com] ) and ADR ( [|http://www.adr.com.my] ). The method of payment for eBay will be by credit card through the use of PayPal’s which support Visa, MasterCard, America Express and Bank. Payment of the product must be immediate however for eBay MasterCard there will be no payments for 3 month. Apart from that eBay also provide direct payment whereby users will be able to pay through the seller upon receiving the purchase product. As for ADR the mode of payment will be through credit card which supports Visa and MasterCard and online banking. Users for able to order by phone, fax or pos and online which also depend on the product that the users will be purchasing. The mod of payment will can be done in two ways which is by paying through online banking and pay on collection. There also provide the choice for users to pay the full amount or pay an amount of deposit and pay the balance on collection. These are the different type of payments done for their online store. __ Secure __ eBay uses PayPal for their transaction of payment which is an online website that facilitate with the payment of goods when purchasing from eBay. ADR uses online banking as well as personal payment whereby users are able to purchase through account from Maybank and RHB Bank. This can be helpful for users that have an account in ether one of the banks because it makes transaction much easier, plus it is secure through the use of the bank. __ Available __ eBay is available in 30 different countries which shows a wide distribution channel. Switzerland is also one of the countries that eBay support so users of that purchase something from eBay will be able to receive in their country. As for eBay in the United States they provide free shipping for the product that is purchase. ADR is only available in the home country of Malaysia where they only provide services within the country and they do not provide any delivery. __ Cost __ The cost for a Asus laptop in eBay is at the price of $297 which converted in ringgit Malaysia is around RM950 whereas for ADR they are selling at the price of RM2,189 which is more expensive then eBay. ADR provide warranty for it notebook for 2 years international and eBay is 1 year warranty for the parts. __ Mobile __ For both of this website they only state that users are able to purchase the product online or contact the seller personally. That the only where that uses are able to purchase product from these online store. __ Target market __ The target market for eBay is for various demographic whereby the store provides different types for categories of product from computers and electronics to musical instruments which show that they cater to a wide target audience. As for ADR they only focus on computer and electronics product in their catalog whereby the target customers are involve with technology.

Services and application are now available for customers to subscribe and rent by the centralized service providers. With cloud computing now hardware, software and desktop application are available for customers to rent from large data center, software services and spread sheet application running on hardware cloud.
 * __Cloud Computing__ **


 * Advantage of cloud computing **
 * Reduce cost ** : cloud technology enables organization on saving money where the company only pays for the things they need which make low cost of payment. For example ASU saves more than 500,000 a year by using Google apps for its e-mail services.
 * Increase Storage: ** companies are able to store more data on their private computer by using cloud computing. Whereby large service providers such as Amazon and Google have the hardware capacity for consumers to increase the amount of date that can be store.
 * Highly Automated: ** software update is automatically done by the centralized service provider which in this case there is no need for IT personals to keep updating the software. Example Google Apps automatically update new feature for users to uses without the users to manually do it themselves.
 * Flexibility: ** Cloud computing technology enables users to obtain system that is more flexible on an as need basis and then modernizing once better technology is available. This help organization to maintain their business without having systems that will be outdated within a period of time. Besides that, cloud computing provides mobility for users whereby they are able to access information anywhere without remaining in a certain location. Pulse with more mobility users or employees can be more productive in their workforce.
 * Allows IT to shift focus: ** With Cloud computing it will aid companies to concentrate more on other important matters.  Example EMC Corp.’s can focus on building great application for their company without worrying on the maintenance factors.
 * Negative impact: ** cloud computing can cause security issue such as leak of personal information. This especially impact on public sector such as public organization and government whereby they are not willingly let important date flow outside their own systems.

__** Compare the dept between Cloud Computing and Open Source **__ ** Open Source: ** development method for software whereby each and everyone are able to share ideas and customize open source software. Majority of open source software are free for download for users to use as well as to share and develop from it. However, they are certain cost involve in open source application such as support service for the software. Open source promises to provide better quality, cost saving, flexibility, and reliable. ** Similarity: ** open source and cloud computing have similar characteristic in their goals whereby both aim to reduce cost and have more flexibility. The reason is because the users only need to pay for the service needed and it uses external service provider to run the software or application which gives more flexibility for users to access. ** Differences: ** the differences between open source and cloud computing is the service it provide. Open source is a service that users are able to customize an application or software without any restriction that fits the users. It also uses a community to further improve and develop the program or software that is open source which makes open source a growing service that keep on developing. On the other hand, cloud computing is a service provider that lent users they services. For example, if a user’s needs certain software they do not need to install in their own hardware but having it through an online server. These are the different services which open source and cloud computing provide to the users. In my opinion I think that both open source and cloud computing are really beneficial for everyone and can been seen as the future trends in IT technology. This can even be helpful in the hospitality industry whereby it help to be more productive at the same time reducing cost of an establishment. For example there are free open source applications for the hotel industry such as reservation and accounting software. As for cloud computing establishment can store data and use software through a centralized service provide that will provide service support to maintain the data or software. Most importantly is that both of these services are able to reduce cost as compare to using licenses software where they are a lot of limitation. However the main problem for both open source and cloud computing is that many people do not have the knowledge of these type of services and only a handful of people are able to utilize these services. This is mainly because these services are still relatively new to the public which need more awareness.
 * Cloud Computing: ** services and application that are available for users to subscribe and rent from the centralized service provider. With cloud computing hardware, software and desktop application are available for customers to rent from without using the customer own hardware through the power of the internet. For example Google App provide business application online that are accessible through web browser while software and date are store in Google server. Cloud Computing aims to reduce cost, increase storage, automated, flexible.
 * __Country Protal__**

This portal is on Malaysia tourisms in Sabah which mainly targeting the young tourist from the age of 18 to 30. In this site there are 5 categories  which I think is very suitable of my target segment. Within the category there will a brief description of the palace and there will be videos and forum posted by the users. All of the video are done by the users which enable them to upload into our web portal and these video are rated by other viewers. As for the forum users are able to put their own comment about their experience in Sabah and recommendation from users will be updated in the portal. The main reason for doing this is to give users to share their experience to everyone through this web portal and provide viewers the on hand experience of other tourist that have visited Sabah. Lastly, in this portal there will be an update weather forecast that shows which date and time is the best for tourist to travel to Sabah which is very helpful for travelers with different requirement.

__Metatags __ Title- Sabah Summit of Borneo Description- Hot spot in Sabah for the young in heart Keywords-Malaysia young tourisms, Sabah activities, mount Kinabalu.

The portal that will be use for my web page is http://www.virtualmalaysia.com/ which showcase all the tourist information and destination.

__**Open Source**__ Question 1 In my own opinion I think that a hotel will be able to run with the use of open source software. The reason to support my statement is that there is open source software which supports the requirements that a hotel need to run the business whereby there is a website that listed down all the open source software which is ([|http://sourceforge.net]). For example they provide software for reservation in restaurant such as mySeat restaurant reservation system. There also have accounting software which is JSF accounting which is developed by using Java. Lastly, I think that with such software that is available for free, it is wise for a hotel to invest time and research into this software which in the end will able to benefit the hotel. It is also cost saving to use open source where there is no cost needed to download the program other than there is certain cost for support services for the software.

Question 2 .Yes. I think that there is certain element of similarity between open source and web 2.0. Whereby both involve using user and the community to further improve and develop the program or software.

.True. My opinion I think that it all depends of the mindset of people toward open source where there is the freedom of customization of an application in a open source software by society or business users rather than register software example Microsoft where the software is build in for user to use.

.True. I think that open source is link to intellectual property whereby anyone is able to share their ideas and comment without any restriction which can be both positive and negative because people will be able to use other people ideas without permission.

.True. Google chrome is an open source where users are available to change or customize the website as they wish. But the main problem toward this is that not many people have the knowledge to do so where only a handful of people are capable to perform this task.