curriculum

**Intro week 4 - 2 hrs** //Monday// Intro to ICT Introduction to HIS course Presentation of course and administrati brainstorming in groups What "touches" ICT Chapter 1
 * Curriculum outline**

Presentation of Project

//Thursday// INDUCTION no class

//Monday// Continuation on Brainstorming in groups on current trends Added some clouds to have an extended discussion about those trends and how they may influence already on how business is done Look at your own ideas on your role linked to ICT and ICT management - see menu "future of you" Steps to get to your own Webpage From first design ideas to webmarketing Indirect online distribution Get your business listed Metatags //Thursday// Continuation on Webwork Webmarketing part 2 **week 6 - 4 hrs** //Monday// Continuation of Webmarketing focus on Web2.0 marketing classwork / teamwork with following objective 5 groups work together, each group covers one of the top hotel groups such as (inter continental, marriott, accor, hilton and starwood), visit their coporate website and as well their local hotel websites
 * week 5 - 4 hrs**

objective 1: check on what digital mareting they do, compare with what we have covered the last week, look for indicators on google ad word, google adsense, web2 marketing,

objective 2: check if you can find indication of "e" systems used at the hotels and list/ describe them

delivery: Send your slides at the end of today’s class to my email, LIST all team members (no work later than 1200 will be accepted, wait for feedback). CC all members in your mail so I can reply to all Each member creates his own page and adds on his own reflections of the exercise done (add on with at least ONE own individual idea) On Thursday be ready to present your findings to the class (i will just pick anybody from your group who then has to present it to class) //Thursday Travel 2zero// **week 7 - 4 hrs** //Monday// Latest IS trends in hotels Customer Service online Pre arrival checking eConcierge eFolio Social website (Sheraton) eBreaks eCRM’s Chapter 6/ 8


 * Homework:** collaborate TOGETHER at different tourism trendpages and add on value. make sure you send your contribution through VLE mail to my mail and explain what your added value was. I want that we create some kind of trend wikipedia for tourism based on [|Amplified Journeys] - [|Mercedes Perconomics] - [|Pay What you Want hotel] - [|High Connectivity Hotel] - [|The best Job in the world] - [|Zero Star Hotel] - [|Social Network for travellers] - [|Tip Kick] - [|Travel Guides] (check the VDO guide) - [|Check me in] - [|See Your Hotel] - [|Peer2Peer camping]

Edit the pages in this Wikispace, add on in YOUR OWN words (no copy is allowed) and summarize those different trends in hospitality and tourism listed and linked above. Check for some of the Web2.0 aspects we discussed, find out how technology has contributed to make those applications and new ways of doing tourism business a success. Add on new contents, complete, correct and get more details to create at the end a complete encyclopedia wiki style for those 12 trends. You choose yourself where you want to contribute too, you can add on to more than one. JUST ensure you do NOT just copy from their or any other website, create your OWN content as IMI sudents. Each should have contributed to at least 2 of the above list by next monday week 8. As mentioned already above ADDITIONALLY TO YOUR CONTRIBUTION IN THE WIKI DIRECT (NO NEED TO ADD YOUR NAME), SEND ME IN ONE TEXT EMAIL YOUR CONTRIBUTION TO THE WIKI FOR MY FILES)

//Thursday// Chapter 3 page 63- HRM Systems, chapter 11

**week 8** **- 4 hrs** //Monday// GREEN it - prepare for Project Weeks GreendDay Project Delivery for Tuesday

//Thursday// Guest Visit of Mr Roger from [|www.kaywa.com] explaining their invention of [|QR code] and [|DokoDare]

//Monday// no class public holiday
 * week 9 - 4 hrs**

//Thursday// fieldtrip WHOLE day (no other classes) to SwissInfo.org Switzerland webportal in Bern see all material in iDrive

//Monday// 2 hrs) = 41 Open Source how open source went from a joke to THE most talked trend in technology Open source > mainstream Looking at different open source applications
 * week 10 - 4 hrs**

**lor Marketing Trip Rumania**

//Thursday// Guest Lecturing Bozidar Prskalo Chapter 12**
 * Security issues (2 hrs) = 21

week 11 - 4 hrs Open Source//** .. one more time, check the website eCommerce week 12 -
 * //Monday
 * termbreak

**week 13 - 4 hrs

NO class Career Week


 * LOR in Grenoble Business School**

//Monday// Guest lecturer M Pfeiffer Airline business online
 * week 14 - 4 hrs**

//Thursday// Guest lecturer M Pfeiffer Yield Management / Revenue Management Chapter 10

**week 15 - 2 hrs** //Monday public holiday//

//Thursday// Exam sample work, place your answers on your wiki space and send me a email IF you want feedback on "grade" Check on hospitality trends and become creative in the design of YOUR own country portal proposal. Check on current technical trends and embed them into your idea, more here

//Monday// Cloud Computing exercise Segway Guest visit and try out of a awesome new technology on IMI campus
 * week 16 - 4 hrs**

//Wednesday// About business ON and OFFline How new business concepts are only possible because of new technologies Trendwatching check [|here] the latest issue

//Wednesday//
 * week 17 - 4 hrs**

//Thursday//

Thursday ORBIT fieldtrip whole day (counting 4 hours)
 * week 19**

more topics covered:

Intelligent housing What will Web3 become Applying the eMatrix based on Digital Economy by D Taspcott Globalization and the Internet Space tourism - final lecture and going where noone has gone before Chapter 3 page 63- HRM Systems, chapter 11

**week 22 - 3 hrs** 2 hours Exam

Graduation
 * week 24**


 * Focus** through whole term on Social Responsible Leaders